Trinny London – Trinny Woodall's trending, eponymous makeup and skincare line – has been a mainstay in our makeup bags since it launched back in 2017. Forget ingredients you can barely pronounce and products that take serious skill to apply. The best Trinny London products deliver professional results while keeping things simple. Think: makeup that can be applied with your fingers (and matched to your skin tone online through the match2me service), and skincare that cuts out the BS. It’s no surprise the Trinny Tribe (yes, it's a thing) are obsessed.
Over the past four years, the products on trinnylondon.com have enjoyed sell-out after sell-out after sell-out. On the makeup front, Miracle Blur sells at a rate of one pot every 23 seconds (it has sold out four times since it launched – once in 24 hours), while the cult BFF Range (BFF SPF, BFF De-Stress, BFF Eye) sells one product every four seconds. Elsewhere, the T-Kit Brush Set (a genius 3-in-1 makeup brush) racked up an impressive 15,000-person waitlist after flying off the shelves post-release. That’s no mean feat.
But Trinny’s success doesn’t end with cosmetics. Trinny London's skincare story began fairly recently, with the launch of two nourishing cleansers: the Better Off gel cleanser and Be Your Best Enzyme Balm cleanser. Trinny then introduced us to the next chapter of her skincare range: exfoliants, which balance highly active, glow-boosting acid exfoliants with nourishing, hydrating ingredients to support the skin barrier and help you reach your skin goals.
Is this active skincare or good quality makeup?
Now? The beauty mogul has dropped three new serums: the Overnight Clarity and Overnight Sensation retinal serums (designed for use after cleansing and exfoliating and before a luxe moisturiser, working 11 times faster than other retinols to tackle fine lines and dull complexions) and the Boost Up 30% Vitamin C Serum for face.
First up: the retinal serums. “As a category, the retinoid category is the most complicated category of skincare for a woman because there are so many different types and they do so many different things,” Trinny told us. These high-dose, targeted formulations aim to make things simple.
Overnight Clarity is for skin aged between 25 and 40. It targets pesky hormonal breakouts or the first signs of fine lines. “The next morning you wake up and you think ‘what did I put on my skin last night because it looks good?’” Trinny said. This serum is also great if you’ve got that congestion that begins around seven days before the start of your period. “This is amazing, even just for those seven to 10 days – use it every night,” Trinny suggested.
For those who are 40+, the Overnight Sensation is the serum to go for. Bringing energy and life back to skin that’s lost its oomph, it contains both granactive retinoid® for aiding in cell turnover, and retinal which will actively boost collagen and elastane to give you bouncier and firmer skin.
Elsewhere, Boost Up 30% is a potent formulation which not only dials up brightness and evens out skin tone, but shields your complexion from environmental stressors, like pollution and UV rays. It has a luxurious balmy texture which makes for the ultimate morning pick-me-up, best worn under face sun cream.
Before you shop the best Trinny London products in all their glory, you're probably wondering what Trinny's personal favourite product is across the entire range. We've got you. “Before skincare, it would’ve been BFF SPF30, because that’s just an all in one. It’s going to give me a bit of hydration, a bit of skincare and SPF 30 and it’s going to give my skin a glow.” Since skincare has been released? “That’d be like choosing between my babies.”