25 best lingerie brands to have on your radar in 2022, to feel your most confident and empowered self
Lingerie is an outfit constant, but the world of lingerie brands is a burgeoning one and it's tricky to know where to spend your time (and money). So, if you're looking to elevate your intimates game, you’ve come to the right place. That is: GLAMOUR’s edit of the best lingerie brands of 2022. ‘Cos deciding which lace bralette/luxe Italian lingerie set/cotton underwear to add to your checkout is tricky enough, without having to worry about where to get it from.
Often mistakenly seen solely as a ploy to impress a lover on special occasions, luxury lingerie can make you feel just as good as your actual clothes can: confident, sexy and empowered. In fact, often even more so than the outfit itself. As such, investing in a few key pieces from the best lingerie retailers in the business is the ultimate act of self-care. And yes, lingerie is an investment purchase: just as important as spending on good quality loungewear or pair of high-waisted jeans. Your underwear provides the foundations for your every outfit, determining the overall comfort of your day-to-day and your overall mood.
Rest assured: this round-up isn't just about lace-adorned sexy lingerie, push-up bras and dainty French lace babydolls. These lingerie brands cover all bases, from soft-cup triangle bras for small boobs to the most comfortable thongs and big, high-waist undies. We've got affordable lingerie brands (case in point: Boux Avenue, Miskie and M&S) alongside designer lingerie brands (think: Myla, Coco de Mer and Dora Larsen). Plus, those famous lingerie brands that remain popular for good reason. Agent Provocateur and Victoria's Secret, we're looking at you.
Luckily, most of these designers offer tips and tricks on their websites to show you how to measure your bra size and pick something that'll fit like a glove, and lots of them have advisers who you can chat to live on site. Rest assured, there will be no rubbing, chaffing or uncomfortable undergarments in sight if you shop from this edit.
If you're after something a bit more specific, here's where to head:
- These are officially the 17 best bras of all time to fill your underwear drawer with.
- These strapless bras have solved the ancient lingerie dilemma: they're comfy and supportive (no, really).
- Trust me, these are the best push-up bras that will make you feel so confident.
- The best sleep bras that you'll actually be able to get a good night's kip in.
- These are the dreamiest plus size lingerie sets to treat yourself to RN.
- The best sports bras for support while you work out.
- The best bridal lingerie for after you've said 'yes' to the dress.
- 27 beautiful Valentine's Day lingerie sets that'll make you feel confident and empowered.
- I've got B-cup boobs and these are the very best bras for small boobs I've tried.
- The best bras for big boobs that'll serve up all the support you need.
- 11 mastectomy bras that are supportive, comfortable, pretty and flattering.
For more from Glamour UK Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
Who make the best lingerie? Here are our top picks from the best lingerie brands of the moment.
1. Pour Moi
Pour Moi started in a small office above a shop in Macclesfield over 16 years ago, and now sells one bra every 30 seconds – that's no mean feat. Prices are modest, styles are sexy and you can even get your hands on some nightwear, sportswear and swimwear while you're at it.
Our Pick:
Logo Mania Front Fastening Non Wired Bralette - Black, £20, Pour Moi
Save when you shop from the best lingerie brands with these Pour Moi discount codes.
2. Dora Larsen
A firm favourite among fashion editors and influencers alike, Dora Larsen is best known for pastel hues and colour block lingerie that feels as dreamy as it looks. This is comfortable, everyday lingerie that's vibrant, playful and sexy.
Our Pick:
3. Baserange
Baserange's philosophy is simple: to create comfortable clothes that stand the test of time using natural fibres like organic cotton and bamboo. Sure, they have you covered when it comes to basics like long-sleeved tops and dresses, but their lingerie offering is impressive, too. Sporty-yet-feminine, they craft some of the best bras for working from home – complete with colour-blocking and wide under bands.
Our Pick:
BASERANGE + NET SUSTAIN Colour-Block Stretch-Bamboo Soft-Cup Triangle Bra, £40, Net-A-Porter
Save when you shop from the best lingerie brands with these Net-A-Porter discount codes.
4. Agent Provocateur
Founded by Joseph Corré, the son of Vivienne Westwood, in 1994, Agent Provocateur is one of the most famous lingerie brands in the world. It's exactly what it says on the tin: provocative and sexy, celebratory of the female form and – though there's still a way to go – more diverse than it ever used to be.
Our Pick:
5. M&S
Would any round-up of the best lingerie brands be complete without a mention of the backbone of every high street, M&S? We'd argue not. We can safely assume that most women in the UK own at least one of their bras for good reason, whether that's from the iconic and elegant Rosie by Autograph range or otherwise. There for your every lingerie need in every stage of your life, M&S stocks training bras, nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, shapewear and more. The list goes on and on.
Our Pick:
Calvi Embroidery Underwired Plunge Bra A-E, £25, M&S
Save when you shop from the best lingerie brands with these Marks and Spencer discount codes.
6. Bluebella
Bluebella lingerie is a firm favourite among GLAMOUR editors for its trend-led, expensive-looking lingerie that doesn't cost your entire salary. They're a British lingerie brand, with lingerie that aims to be both intimate and luxurious.
Bluebella’s sizes now go up to an F-cup in bras and a 26 in briefs and nightwear, plus, they have a dedicated DD+ section on their site. Their black lingerie offering is particularly great, so if you’re after a contemporary twist on classic styles, you won’t be able to go far wrong… though we're partial to this mint style, too.
Our Pick:
7. SKIMS
Kim Kardashian launched SKIMS back in 2019, which – judging by her undeniable ability to rock tight clothing like no other – came as no surprise. SKIMS changed the shapewear game (spoiler: it's actually really comfortable to wear), and the hype around her line of lingerie and loungewear has been deafening ever since. In fact, each collection sells out at the drop of a hat. Case in point: her latest raspberry drop, of which stock is already dwindling.
Inclusivity is at the heart of everything SKIMS does. Shoppers can choose from nine different nude shades and sizes: from XXS right through to XXXXXL. No other brand offers such a huge range. As for the styles? Expect comfortable thongs, bandeau bras, high waists, triangle bralettes, cheeky briefs, boy shorts… every style for your every outfit and desire.
Our Pick:
8. Heist
Heist has hugely expanded its product range in recent months, from shapewear and tights to wireless bras, bralettes, thongs, briefs and now? Satin underwear. The Satin Collection is as luxurious as it is sustainable; the EcoStretch satin featured throughout the collection delivers on breathability, and comfort, while every square metre is made from 7.5 recycled plastic bottles. As with all Heist products, The Satin Collection was fit-tested by women of all ages, shapes and sizes, whose feedback informed the final design of every piece. And it's SO comfy.
Our Pick:
9. ASOS DESIGN
Forget what you thought you knew: expensive-looking lingerie doesn't have to be a luxury. ASOS Design is one of the best lingerie brands around for speedy delivery, trend-led styles and affordability.
Our Pick:
ASOS DESIGN Sindy flocked spot underwire bra in dusty blue, £25
Save when you shop from the best lingerie brands with these ASOS discount codes.
10. Boux Avenue
Another high-street hero is Boux Avenue, the lingerie brand stocking bras and knickers in every size, fit and colour you could possibly dream of. We've tried our fair share of Boux Avenue lingerie and can vouch for the fact that the accessible price point doesn't mean they lack in comfort.
Our Pick:
11. Wolf & Whistle
Wolf & Whistle was founded in London by two best friends, designing lingerie and swimwear (yep, they're a swimwear brand, too!) that makes you feel genuinely amazing. Expect: fuller bust styles, cup-sized swimwear, maternity knickers and unique cuts.
Our Pick:
Wolf & Whistle Fuller Bust Underwired Bra with Lace Overlay in Purple, £27, ASOS
Save when you shop from the best lingerie brands with these ASOS discount codes.
12. Wuka
Reigning supreme in the period pants game is WUKA, our favourite lingerie brand for period-proof underwear. Single-use menstrual products are a huge contributor to plastic pollution, and WUKA has been working to minimise the impact of our periods on the environment ever since it launched back in 2017. They were female-founded, and actually the creators of the first-ever reusable and leakproof underwear in the UK. Today, they're responsible for some of our comfiest pairs of period pants, which hold up four tampons' worth of blood. They also stock period pants for teens, period swimwear, thongs, boxer shorts and leggings.
Our Pick:
13. Spanx
They may be the OGs in the shapewear game, but that's not actually what we love most about Spanx. Alongside their figure-smoothing briefs, control pants and slips, they stock what is - perhaps - the most comfortable bra of all time: the Bra-llelujah. Serving up that bra-free feeling while still offering support, it's made from soft, smoothing stretch-knit and has extra-wide straps that never dig in. So. Good.
Our Pick:
SPANX Bra-llelujah! Stretch-Knit Soft-Cup Bra, £36, Net-A-Porter
Save when you shop from GLAMOUR's favourite lingerie brands with these Net-A-Porter discount codes.
14. Commando
Founded by Kerry O’Brien’s, Commando had one mission at launch, and that was to create lingerie that’s so comfortable it feels like you’re not wearing any at all. As well as jumpsuits, tops, joggers and leggings, Commando stocks seamless, buttery-soft lingerie that captures the founding ethos to perfection. This bralette has a V-neck silhouette, soft cups and wide straps and an under-band for optimum comfort.
Our Pick:
15. Love Stories
Love Stories' USP is 'sexy but not sex', a sentiment they wholeheartedly achieve by marrying comfort and cute features like peekaboo mesh together perfectly. The result = everyday lingerie with an elegant twist. Think: lace bralettes perfect for smaller busts (granted: if you're over a D-cup you might struggle).
Our Pick:
LOVE STORIES Love Recycled Lace-Trimmed Stretch-Crepe Soft-Cup Triangle Bra, £61.49, Net-A-Porter
Save when you shop from the best lingerie brands with these Net-A-Porter discount codes.
16. Sloggi
Sloggi's mission has always been to bring optimum comfort to your lingerie drawer, while still serving up every bit of support you need. And that's exactly what they've achieved. Sure, past Sloggi styles haven't been the sexiest, but the brand has been going in a different direction of late, and you can now pick up soft-cup bras and soft-touch knickers in lace and varying different hues. The Zero Feel and Allround wireless bras are our favourite styles.
Our Pick:
Go Allround Lace Non Wired Bralette, £20, M&S
Save when you shop from GLAMOUR's favourite lingerie brands with these Marks and Spencer discount codes.
17. Lindex
After something sexy and empowering for Valentine's Day? Lindex stocks a range of lace-adorned styles at an accessible price point – and we all know how convenient ASOS shipping is.
Our Pick:
Lindex Elsa Sheer Lace Longline Strappy Back Bralette, £20, ASOS
Save when you shop from the best lingerie brands with these ASOS discount codes.
18. Gilly Hicks
Forget what you thought you knew: Gilly Hicks has had a glow-up and should not be left in the past with your teenage self. Stocking super-soft, everyday styles lie cheeky briefs and seamless thongs – as well as lacy styles perfect for elevating your confidence – there's something for everyone at an accessible budget.
Our Pick:
GILLY HICKS Lace Unlined Balconette Bra, WAS £25 NOW £11, Gilly Hicks
19. Myla
Lingerie brand Myla was founded in Notting Hill in the 90s, and each range is named after a different area of the capital. British through-and-through, it's the perfect spot to head for a luxury lingerie draw elevation, with embroidered blooms, intricate lace and plunging silhouettes all featuring heavily across each collection.
Our Pick:
MYLA Elm Row Frilled Stretch-Lace Triangle Bra, £65, Selfridges
Save when you shop from the best lingerie brands with these Selfridges discount codes.
20. Coco de Mer
London-based lingerie brand Coco de Mer first started as a small underwear boutique in Covent Garden, and has since grown to become a powerhouse luxury lingerie brand where functionality meets luxury. They stock lace and silk underwear sets, robes, suspenders and bodysuits.
Our Pick:
COCO DE MER + Killing Eve Berlin Embroidered Tulle and Satin Briefs, £115, Net-A-Porter
Save when you shop from the best lingerie brands with these Net-A-Porter discount codes.
21. Savage X Fenty
Savage x Fenty is still flying the flag for inclusivity and has repeatedly sold out since hitting shelves three years ago. It started as a subscription service in 2018 and is now stocked by the likes of Amazon and ASOS. They even stock men's underwear, too.
Rihanna caters to literally every body in her lingerie offering, regularly featuring people of all genders, sizes and ethnicities in her campaign images and catwalk shows. Every style at Savage X Fenty is available in a range of cup sizes from 32A to 42DD, plus XS to 3X in briefs and pyjamas, and styles are trend-led, colourful and mood-boosting. Think: cut-out detailing, lots of lace, chemises and corsets.
Our Pick:
22. Knickey
Knickey specialises in elevated, organic cotton basics that fit like a dream and feel so super soft. Sustainability is at the heart of everything they do, with Knickey seeking out the most environmentally responsible processes, low-impact fabrics and ethical manufacturing from the start.
Our Pick:
23. La Perla
La Perla is one of the most iconic lingerie brands in the industry. Since launching back in 1954 (!), it has secured countless celeb fans from Gigi Hadid to Kendall Jenner – and it stocks everything from date night styles to everyday T-shirt bras.
LA PERLA Macramé Lace and Tulle Underwired Plunge Bra, £345, Net-A-Porter
Save when you shop from the best lingerie brands with these Net-A-Porter discount codes.
24. Victoria's Secret
Victoria's Secret = a brand that needs no introduction. Making shopping for lingerie online a total dream, you can filter styles to within an inch of their lives to find the very best style for you (underwired, T-shirt bra, hiphugger briefs, thongs and more).
Our Pick:
Very Sexy Wicked Unlined Lace Shine Strap Balconette Bra, £49, Victoria's Secret
25. I.D. SARRIERI
I.D. Sarrieri is a Parisian lingerie brand best known for its intricate chantilly-lace lingerie, founded by Iulia Dobrin. Since launching in the Nineties, the brand has garnered a cult following with celebrities like Kourtney Kardashian and Ariana Grande championing the brand's underwear as outerwear.
Our Pick:
I.D. SARRIERI Charlie Embroidered Tulle and Ribbed Cotton-Blend Soft-Cup Bra, £86.04, Net-A-Porter
Save when you shop from the best lingerie brands with these Net-A-Porter discount codes.