Finding affordable sustainable fashion brands used to be a rarity. There were a handful of labels that put the planet – and people – first, but most kind of forgot about the fashion part… Now, as everyone tries to live a greener life (and if not, why not?) we’re thrilled to share our guide to affordable sustainable fashion brands that are far easier to find (and that we love to wear.)
As new technology, processes and production methods emerge, sharing sustainability knowledge is key for brands and designers to produce desirable affordable sustainable fashion. And with growth, comes lower prices… Although most of these brands focus on timelessness, classics and basics that won’t flip out of fashion before the month is out, because uber-trendy garments will never be sustainable.
Because conventional jeans production is basically killing the planet
Although we completely acknowledge – and understand – that affordability means different things to different people. The cost of living is soaring and honestly, it’s none of our business how you spend your hard-earned cash. But shopping for new sustainable fashion can never be cheap. You can find charity shop bargains for less than the price of a coffee and wearing the clothes you already have in your wardrobe is *free* but buying something new, that isn’t going to damage the planet, comes at a far greater cost than a fast fashion fix.
When it’s been the norm to shop from brands that offer you tops for under a tenner, and dresses for less than twenty quid, none of these brands are going to feel immediately ‘affordable’. But reframing your understanding of cost-per-wear, developing your styling repertoire so you can wear things in more ways and appreciating the elements that went into your clothes (knowing #WhoMadeMyClothes and what they’re constructed from) are key starting points.
If you’ve ever moaned that you can’t afford to shop sustainably but happily drop £200+ on ultra-fast fashion hauls each month, it’s time to rethink your shopping habits. There are some three-figure buys in our edit and £250 isn't cheap for a pair of jeans in anyone's book, but re-educating our brains and remembering that someone always pays for cheap clothes (whether that's you, when your new top falls apart, the garment workers being abused for their labour, or the planet...)